In Hacked, Sallie Mae takes viewers on a wild digital adventure — sharing tips, tricks, and cheat codes to help students power-up their college experience.

Agency: GYK
ACD/Art Director: Avery Donahoe
Creative Director: John Matthieu

Press the gas, touch some grass.

Copywriter: Nathan Bolton
Art Director: Serda Ursan
Agency: Team One

A new type of footwear, FUTURELIGHT doesn’t just protect you from the elements—it defies them.

Every text takes your eyes off the road for 4.6 seconds. As long as it takes to go the length of a football field.

So we used electrochomic glass to blind real drivers for 4.6 seconds at a time to prove a point without PSA trappings.

To prove the emotional power of Lexus vehicles, we brought together four artists, each with their own passions to create something new; Lexus serving as the emotional catalyst for their collaboration. Because we know that creating human-centered vehicles means looking beyond the intrinsic values of luxury, performance and innovation—a Lexus must inspire with every drive.

See it live at Lexus.com/sparks

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Art Director: Serda Ursan

Creative Directors:

Sabina Hesse & Carlo Barreto

How do you create a Covid friendly Summer campaign? Plenty of beach vibes and just enough green screen magic.

Gold Pencil Recipient, One Club for Creativity Young Ones Competition, 2019

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Access to early childhood education plays a vital role in ensuring lifelong success. It is equally vital that these early learning experiences prepare children to enter a world where fact and opinion are becoming harder to discern everyday.

That’s why the New York Times has partnered with Sesame Street to create Scoops!

An eager hound dog with a nose for news, Scoops is the newest member of the Sesame Street cast, and will help teach viewers the news literacy skills and tools they need to succeed, now and tomorrow

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Art Directors: Sophia De Lara, Serda Ursan

Copywriter: Nathan Bolton

Director & Editor: Harutyun Harutyunyan